Marketing Consumer Analysis of Product Adoption. Pick three products to analyze and write your introduction to the paper.

Pick three products to analyze.
Pick three products to analyze and write your introduction to the paper.

Picture yourself as a product analyst working in a consulting firm. Your job is to evaluate where various products are on the product life cycle curve.

Pick three products with the following characteristics:

Product 1 – has been around forever with little change
Product 2 – released relatively recently, perhaps in the last 2-3 years
Product 3 – released very recently, in the last 2-3 months
You must pick products from three different industries (for example, they cannot all come from high tech/computer sector).
As an introduction to your paper, describe each of the three products, including details about how long each product has been available in the market.

Analyze how the characteristics of the target audience affect the marketing of the three products.
Analyze how the characteristics of the target audience affect the marketing of the three products, and speculate on the products’ adoption rates and processes.

For each product write at least a couple of paragraphs describing the characteristics of who the product is targeted for. Be sure to state your reasons clearly.

How do the characteristics of the target market affect the marketing efforts?
Consider and describe the characteristics of the product and the type of person for whom it is targeted for at its particular point in the product life cycle.

Next, explain how the characteristics of the target market change as the product moves through the life cycle.
Explain what you believe the adoption rates would be. (This does not have to be quantifiable information.)