What are Fitbit’s most significant competitive disadvantages or vulnerabilities?

requirement will be provided as well as the case(ONLY REFERENCE). the writer must write a BUSINESS paper base on the exact format and the case studies. the aspect MUST be original insightful and correlates with the finace aspects of it. please ensure quality and EVERY SINGLE requirement is fulfilled. thank you

As you will see upon reading Fibit, this case provides considerable detail about the external environment in which this company operates.  It will be important for you to read this case carefully and in depth, as well as to refer back to it as you construct your analysis.

We offer the following questions as a guide for constructing your analysis of Fitbit.  NOTE:  While these questions are to be addressed within your analysis, this is not a Q&A assignment.  That is, case papers are structured as a formal report.  The requirements for the paper are listed below.

TIP:  Use the following questions to develop an outline for your paper.  That will ensure that each is addressed in a clear and logical order throughout the paper.

1. What are the key characteristics of the wearable device market?
2. What key competitive advantages relative to the wearable device market does Fitbit possess?
3. What are Fitbit’s most significant competitive disadvantages or vulnerabilities?
4. What competitive advantages relative to the wearable device market do the competitors named in the case possess?
5. At which stage of the Product Life Cycle (PLC) is the Fitbit product line? NOTE:  Make sure to use marketing concepts as well as evidence from the case to support your points in this discussion.
6. What potential generic strategies for growth would be appropriate for Fitbit given its PLC stage?
7. Based on your analysis of the above topics, compare and contrast each of the target marketing strategies below:
8. Wellness targeting of consumers, employers, insurers and wellness companies
9. Helping patients manage chronic diseases
10. Select one of the previous target marketing strategies and develop recommendations for Fitbit to move forward on it. Make sure to address how you would tailor the strategy to capitalize on Fitbit’s strengths while minimizing the impacts of its vulnerabilities and the threats of key competitors in that segment.

Your discussion of each of the foregoing topics should demonstrate your understanding of and ability to apply marketing concepts presented in your text, through on-line presentations and our in-class discussion.  The evidence of that understanding will be factored into the assessment of each topical area addressed with your paper.

Format of Paper

Below are the guidelines for the format of case analyses in this recitation section.  It should be noted that not all faculty in the Intro to Business course, nor all faculty in the Paul College, will necessarily request the same format.  However, practice in structuring your analyses in the following manner will help you to hone basic skills that will undoubtedly serve you well over your tenure at the business school.  If you are interested in learning more about the use of cases or for conducting case analyses (and impressing the daylights out of future facultyJ), you may visit the following sites: