Description
You?are?the?CEO?of?a?medium?sized?solar?panel?firm?located?in?California.?The?company?has?been?doing?well?so
far?but?new?regulations?and?rising?taxes?are?hurting?the?profit?margin.?
You?have?been?negotiating?with?the?Governor?a?tax?reduction?because?of?the?company?s?green?status.?You?would
like?to?stay?in?California?for?the?sake?of?the?employees?and?the?small?town,?which?benefits?largely?from?the
company?s?presence?in?the?area.?However,?talks?with?the?Governor?do?not?look?promising.
Two?of?your?major?competitors?have?left?the?state?and?are?now?located?in?areas?where?taxes?and?wages?are
considerably?cheaper.?These?businesses?are?already?cutting?their?prices?and?have?taken?away?one?of?your?major
clients.?While?you?have?a?new?product?line?due?out?in?eight?months,?which?will?create?a?disruption?in?the
marketplace,?the?wait?may?be?too?costly.?
You?are?considering?moving?the?business?to?New?Mexico?and?have?been?in?negotiations?with?the?Governor?there,
and?it?looks?almost?too?good?to?be?true.?The?two?other?members?of?the?leadership?team?are?aware?of?the?pending
move.?Your?employees?however,?do?not?know?of?the?discussion?and?the?possible?move?that?may?require?them?to
relocate?or?lose?their?job.?It?is?time?to?break?the?news?and?get?everyone?on?board.
Explain?in?a?memo?to?your?leadership?team?how?and?when?you?want?the?news?to?be?known?to?the?staff.
Detail?the?way?the?news?should?be?broken?and?by?whom.
Discuss?how?competitive?edge?relates?to?the?decision?and?its?importance?to?timing?for?the?move.
Provide?suggestions?to?the?others?as?to?how?to?handle?the?feedback?you?will?get?from?the?news.

Description
You?are?the?CEO?of?a?medium?sized?solar?panel?firm?located?in?California.?The?company?has?been?doing?well?so
far?but?new?regulations?and?rising?taxes?are?hurting?the?profit?margin.?
You?have?been?negotiating?with?the?Governor?a?tax?reduction?because?of?the?company?s?green?status.?You?would
like?to?stay?in?California?for?the?sake?of?the?employees?and?the?small?town,?which?benefits?largely?from?the
company?s?presence?in?the?area.?However,?talks?with?the?Governor?do?not?look?promising.
Two?of?your?major?competitors?have?left?the?state?and?are?now?located?in?areas?where?taxes?and?wages?are
considerably?cheaper.?These?businesses?are?already?cutting?their?prices?and?have?taken?away?one?of?your?major
clients.?While?you?have?a?new?product?line?due?out?in?eight?months,?which?will?create?a?disruption?in?the
marketplace,?the?wait?may?be?too?costly.?
You?are?considering?moving?the?business?to?New?Mexico?and?have?been?in?negotiations?with?the?Governor?there,
and?it?looks?almost?too?good?to?be?true.?The?two?other?members?of?the?leadership?team?are?aware?of?the?pending
move.?Your?employees?however,?do?not?know?of?the?discussion?and?the?possible?move?that?may?require?them?to
relocate?or?lose?their?job.?It?is?time?to?break?the?news?and?get?everyone?on?board.
Explain?in?a?memo?to?your?leadership?team?how?and?when?you?want?the?news?to?be?known?to?the?staff.
Detail?the?way?the?news?should?be?broken?and?by?whom.
Discuss?how?competitive?edge?relates?to?the?decision?and?its?importance?to?timing?for?the?move.
Provide?suggestions?to?the?others?as?to?how?to?handle?the?feedback?you?will?get?from?the?news.

Top-Down vs. Bottom-Up/The “Underwear Bomber”

Part 1
“Top-Down vs. Bottom-Up” Based on the lecture, address the following:

Evaluate and then suggest the most important problem with top-down models of policy implementation by citing at least two problems associated with this model.
Evaluate and then discuss whether bottom-up approaches address these problems.
Analyze the bottom-up shortcomings.
Pat 2
“The “Underwear Bomber”” Please respond to the following:

In the textbook, Birkland argues that the “underwear bomber” case tipped the balance in favor of using screening machines that showed a clearer image of a screened
passenger’s body under his or her own clothes. Take a position on the following question and provide support for your position: Do you agree that public sentiment
supports the use of such machines?
Take a position on the following question and provide support for your position: Does the failed attempt to bomb Northwest Airlines flight 253 in 2009 (“underwear
bomber”) reflect policy failure or policy success?