The aim of this assessment is to encourage you to examine a sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector. You may have already identified sectors and companies of interest through your service diary.

Description
Description?of?Assignment:?For?this?assignment?there?are?two?options:
1.?Write?an?original?research?paper?of?interest?on?an?aspect?of?the?history?of?capitalism;?or
2.?Write?an?historiography?essay?(sometimes?called?a??literature?review?)?on?a?theme?of?interest?related?to?the
history?of?U.S.?capitalism.?
Papers?(both?options)?should?be?approximately?8?to?no?more?than?12?pages?in?length.?With?both?options,?it?might
be?helpful?to?imagine?yourself?as?a?consultant?working?at?one?of?the?major?consulting?firms.?You?re?tasked?with
either?writing?a?concise?report?on?a?particular?aspect?of?the?history?of?U.S.?capitalism,?or?providing?a?survey?and
evaluation?of?the?available?literature,for?your?colleagues?in?the?field.
Grading?Criteria?(What?constitutes?a?good?assignment?):?
With?option?1,?you?will?be?expected?to?do?primary?source?research,?using?locally?(or?electronically)?available
materials,?to?develop?an?original?historical?argument?about?an?aspect?of?the?history?of?capitalism?that?is?of
interest?to?you.?With?option?2,you?will?be?expected?to?include?at?least?3?5?other?pieces?of?scholarship?that?are?not
assigned?in?class,?but?approved?by?me.Papers?should?have?a?strong?essay?structure?with?a?clear?thesis,?paragraphs
with?topic?sentences?that?support?the?thesis,sufficient?evidence?in?each?paragraph,?and?a?conclusion.?There?will
be?minimal?spelling?and/or?grammatical?errors.?Furtherdetails?on?what?constitutes?a?good?assignment?will?be
forthcoming.
****?THE?OPTION?CHOSE?IS?NUMBER?2?and?The?topic?is?a?literature?review?of??CAPITALISM?and
ETHICS?
Also:
The?only?historical?material?will?be?mihm?book??A?Nation?of?Counterfeiters??and?levy??Freak?of?Fortunes??and
the?other?material?Non?historical?scholarship,?for?example?it?with?be?cool?if?it?connects?to?something?related?to
business?or?something?that?will?give?a?mind?blowing?perspective?that?could?impress?my?professor.?