Please see the attached document, then address the following.
SWOT Analysis Overview
The SWOT Analysis is written in bullet form, (not submitted in essay form).
The SWOT Analysis demonstrates a clear understanding of these specifics:
· STRENGTHS that you bring to the market and that make you a formidable competitor
· WEAKNESSES that you know that you need to address, as your competition is aware of these (or may become aware) and will likely exploit these. Your WEAKNESSES should be addressed as soon as possible
· OPPORTUNITIES that allow you to capitalize on your STRENGTHS. Where might you grow your business and revenues?
· THREATS in the macroenvironment. These include those aspects that you cannot control, but they are there – the economy, the competition, political/legal environment.
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