Week 9 Discussion 1

“Measurement and Benefit” Please respond to the following:

Evaluate the effectiveness of pretest advertisements and if this is a practice a small inventor or entrepreneur can leverage. Based on your supported position, identify an alternative.

Assess the advantages and disadvantages of testing commercials in a pre- and post- completion status. Assess the bottom-line impact of these actions on a company.

Week 9 Discussion 2

“Measuring Effectiveness” Please respond to the following:

Think of a product you have used and think is great product but the product is not profitable. Identify the product and the main usage(s) of the product, and assess the consequence of the product being unknown or unused by the masses.

Using the product above, establish the case for testing this product using a field or lab approach along with the expected benefits of your action.

Week 9 Discussion 1

“Measurement and Benefit” Please respond to the following:

Evaluate the effectiveness of pretest advertisements and if this is a practice a small inventor or entrepreneur can leverage. Based on your supported position, identify an alternative.

Assess the advantages and disadvantages of testing commercials in a pre- and post- completion status. Assess the bottom-line impact of these actions on a company.

Week 9 Discussion 2

“Measuring Effectiveness” Please respond to the following:

Think of a product you have used and think is great product but the product is not profitable. Identify the product and the main usage(s) of the product, and assess the consequence of the product being unknown or unused by the masses.

Using the product above, establish the case for testing this product using a field or lab approach along with the expected benefits of your action.