Scenario: The Marketing Research Plan

You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

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In this scenario, you will be responsible for the following:

• Develop a marketing research plan for a product.

In addition you will be conducting the following tasks:

• Illustrate the research process
• Use secondary data sources
• Develop a primary data plan
• Predict market potential and forecasting

See Rubric below for Assignment details.