| Assessment | Assessment 02 |
| Assessment Title | Marketing and Sales report (50% of the overall unit grade) |
| Task | The UoB education strategy describes a vision for their students that consists of a “educational process which consciously makes connections between activities, current and past experiences, learner development and the external environment, so that students are able to engage in personal development planning and take responsibility for their learning, with the support of staff and the appropriate resources” bear this in mind when approaching assessment 2.
THE TASK: You are required to produce a 2000 word report, responding to a work-based problem concerning both sales and marketing staff. This report is required by the Sales & Marketing Director therefore, a formal report structure is required. In order to produce your report you need to first identify a company Typical marketing problems include: how to generate awareness for my product, how to price my product, what segment should I be targeting, How does our company decide which marketing channel to distribute our product, what message, how can I use social media to attract new customers, how can our company keep up with customer trends Typical sales problems include: how can I set sales objectives, how can I motivate my sales force, how can I manage my sales cycle. Using relevant marketing theory and tools learned during lectures and seminars your will analyse the current marketing or sales problem and identify solutions based on your findings and readings. List your references using the Harvard Referencing System in aerial font 12 point; 1.5 line spacing; single-side A4 paper with numbered pages; Left hand margin of 2 cm; Right hand margin 2 cm; Header 2.5 cm and Footer 2 cm.
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| Relationship of task to learning outcomes | This assessment relates to all learning objectives for this unit. You will find information about this within your Unit Handbook. |
| Word Limit
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Around 2000 words (+/- 10%). (Any content added as appendices are not included in the word count and nor are your references). |
| Deadline for submission | No later than 10:00am Wednesday 11th January 2017 Via the BREO/Turnitin drop-box. |
| Assessment Criteria | The assessment criteria are:
-Evidence of the use of Marketing and Sales Management theory and models (20%) -Evidence of investigation and analysis of the chosen product and market (20%) -Clear presentation of the findings from which interpretations or recommendations are made (15%) -Flow and structure (15%) -Presentation and style (10%) – Critical thinking (10%) -Accurate and recent referencing and bibliography (10%) |
MAR022-2 Sales and Marketing Management – Assessment 2
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Get The Answer Sales and Marketing Management
| Assessment | Assessment 02 |
| Assessment Title | Marketing and Sales report (50% of the overall unit grade) |
| Task | The UoB education strategy describes a vision for their students that consists of a “educational process which consciously makes connections between activities, current and past experiences, learner development and the external environment, so that students are able to engage in personal development planning and take responsibility for their learning, with the support of staff and the appropriate resources” bear this in mind when approaching assessment 2.
THE TASK: You are required to produce a 2000 word report, responding to a work-based problem concerning both sales and marketing staff. This report is required by the Sales & Marketing Director therefore, a formal report structure is required. In order to produce your report you need to first identify a company Typical marketing problems include: how to generate awareness for my product, how to price my product, what segment should I be targeting, How does our company decide which marketing channel to distribute our product, what message, how can I use social media to attract new customers, how can our company keep up with customer trends Typical sales problems include: how can I set sales objectives, how can I motivate my sales force, how can I manage my sales cycle. Using relevant marketing theory and tools learned during lectures and seminars your will analyse the current marketing or sales problem and identify solutions based on your findings and readings. List your references using the Harvard Referencing System in aerial font 12 point; 1.5 line spacing; single-side A4 paper with numbered pages; Left hand margin of 2 cm; Right hand margin 2 cm; Header 2.5 cm and Footer 2 cm.
|
| Relationship of task to learning outcomes | This assessment relates to all learning objectives for this unit. You will find information about this within your Unit Handbook. |
| Word Limit
|
Around 2000 words (+/- 10%). (Any content added as appendices are not included in the word count and nor are your references). |
| Deadline for submission | No later than 10:00am Wednesday 11th January 2017 Via the BREO/Turnitin drop-box. |
| Assessment Criteria | The assessment criteria are:
-Evidence of the use of Marketing and Sales Management theory and models (20%) -Evidence of investigation and analysis of the chosen product and market (20%) -Clear presentation of the findings from which interpretations or recommendations are made (15%) -Flow and structure (15%) -Presentation and style (10%) – Critical thinking (10%) -Accurate and recent referencing and bibliography (10%) |
MAR022-2 Sales and Marketing Management – Assessment 2
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer