Public Relations Course Project—Story Pitch
You have been compiling items for the media kit that is part of your PR strategy for Rock Pic School. For this assignment, you will frame the story pitch that will be peddled to various media outlets.
Tasks:
Create a story pitch that will be submitted to the media. The goal of your pitch is to convince the media that Rock Pic School has a story worth telling to the public. Your pitch should include the following:
Media alert
Audio clip (completed in W3 Assignment 1 Discussion)
Story angle—the story you want told
Any additional elements, such as testimonials, that can help sell the story
Your story angle should be framed for print, radio, and television. The story overview can be the same but should include an idea or advice on how the story can be told in each of the three mediums.
Deliverable:
Share your response in at least 500 words.
Use proper MLA formatting for your document and source citations.
Use the following format and headings and sub-heads to create your STORY PITCH.
STORY PITCH
Media Alert: Create the short announcement promoting the upcoming event.
Audio Clip: Embed the clip created in W3A1
Story Angle: Define the angle that you are promoting to tell your story; make sure that you include the compelling reason that would inspire the media to share your story and also the best time for the media to release the news and why.
Media Outlets: The story overview can be the same but below outline an idea or advice on how the story can be told in each of the following:
Print: Discuss how the story can be told in this media type
Research and define the pertinent contact
Radio: Discuss how the story can be told in this media type
Research and define the pertinent contact
TV: Discuss how the story can be told in this media type
Research and define the pertinent contact
Misc: Add any additional elements such as testimonials that you feel will help to sell the story.
Citations: Cite your sources in MLA format
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