Your friend shows you some books he/she took from the bookstore without paying for them. When you question him/her about it, he/she says, ?Sure I took them. But I?m no different from anybody else around here. That?s how we all manage to get through school on limited funds. I?ll be a better medical professional because of all the knowledge I gain from these books.?
1. Identify the ethical issues of this case study.

2. Identify the legal issues of this case study.

3. Do you agree or disagree with his/her rationalization? Why or why not?

4. What do you say to your friend?

5. Is the example in this case any different from taking home medical supplies or equipment from the workplace? Why or why not?

6. What ethical principles discussed in our textbook helped you with your answer?

7. What legal principles discussed in our textbook helped you with your answer?

Your friend shows you some books he/she took from the bookstore without paying for them. When you question him/her about it, he/she says, ?Sure I took them. But I?m no different from anybody else around here. That?s how we all manage to get through school on limited funds. I?ll be a better medical professional because of all the knowledge I gain from these books.?
1. Identify the ethical issues of this case study.

2. Identify the legal issues of this case study.

3. Do you agree or disagree with his/her rationalization? Why or why not?

4. What do you say to your friend?

5. Is the example in this case any different from taking home medical supplies or equipment from the workplace? Why or why not?

6. What ethical principles discussed in our textbook helped you with your answer?

7. What legal principles discussed in our textbook helped you with your answer?

principles of marketing final

ASSIGNMENT 08
C16Principles of Marketing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete
sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer
to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

1. Analyze marketing strategies in reaching markets with their products or services.

2. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.

3. Conclude with the integrative strategies used in today’s global environments to reach targeted markets and maximize marketing dollars spent.

4. Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.

Grading Rubric

Please refer to the rubric on the next page for the grading criteria for this assignment.