Portfolio Question Seven/Corporate Social Responsibility as a Marketing ToolCorporate Social Responsibility as a Marketing Tool
Watch this video from the late Anita Roddick, founder of The Body Shop http://www.youtube.com/watch v=k44WifxDSX4
a) State whether you agree or disagree with her main arguments and why.
b) Select one organisation (not the Body Shop) to illustrate how organisations use language, imagery and other types of media to promote their products/services as socially responsible.
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