Kellogg Company (you know them as Kellogg’s, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally. To see where Kellogg competes internationally, view their Brand Portfolio, and then select the Availability link. Take a look a few of the websites for Kellogg Company in other countries. How do their marketing efforts in these countries differ? Do they offer the same products everywhere? What are some of the major concerns and considerations related to international expansion on which Kelloggs should reflect when deciding to venture into these countries?
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