This Tutorial contains 2 Papers Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford”�developed by Lady Bamford”�which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000″�1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. 1. Brief Description of the Daylesford Organic Farm Concept 2. Potential Market Segment Identify the characteristics of your potential target market in the United States. The figure from the Week 2 Lecture is helpful”�you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential. 3. The Value Proposition Describe the bundle of benefits and features that are offered to the target customer. Features are what the company offers and benefits are what the customer derives from these features. ·Functional benefits: What basic product features are offered? ·Emotional benefits: What features are offered that make the customer feel good? ·Self-expressive benefits: What features are offered that help reflect and communicate the customer’s values to everyone in the social environment? 4. Conclusions
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer