MKT 593 Week 2 Environmental Analysis Worksheet Choose a product for an environmental analysis. (This may or may not be your Week One choice.) Research an environmental analysis for your selected product. Complete the attached worksheet (in lieu of a 1,050- to 1,400-word paper) in which you include a descriptive analysis of the following: The product Main features of the product Major benefits received by those using the product (How is it innovative?) Current branding strategies A description of pricing used at distribution levels and consumer levels Target market Demographic or psychographic profile Identification of the overall market size Distribution: the plan for distribution Competitors A definition of Competition Current market share Competitive marketing strategies Product attributes Promotion Pricing Services offered Distribution network Discussion of strengths, weaknesses, and competitive trends Financial analysis Overall industry sales and market shares by segment and geographical region Profitability analysis including projected revenues and expenses Other factors, including: Trends Events External conditions that may affect the product launch: Social Cultural Demographic Economic Technological Political Legal Regulatory Ethical factors considered Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer