Week 4 DQ 1 Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding? Week 4 DQ 2 What do you think is a more effective approach for introducing your market to new products, advertising, or public relations? Discuss some of the pros and cons inherent to each approach as used in this context. Week 4 DQ 3 What public relations approach should a company use to respond to problems resulting from product recalls, product failures, product safety and liability, and so forth? What can be done to mitigate the effect of negative publicity? Provide at least one current (within the last year) real-world example.
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