This assignment allows students to complete the Analyzing Ethical Issues in Marketing Simulation in which they make decisions regarding a marketing plan. Students will be able to review information, make decisions, and find out what the outcomes would be based on their selection of options presented within the simulation. Students will then be able to write a summary of no more than 700 words about the ethical issues that had to be considered while developing the marketing strategies for the Consumer Research Proposal for the Exotic Smokes Cigarette Company. This summary will be added to the final proposal to be submitted.
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