MKT 498 Week 5 Marketing Communications Plan Executive Summary For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4: Product and Target Market Identification Paper Competitive and Segmentation Analysis Presentation Analysis of Marketing Communication Tools Paper Step 1 Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment. Step 2 Write a 1-page Evaluation and include: How the team will measure and evaluate the new IMC plan. Develop evaluation tools to measure IMC plan effectiveness. Combine Steps 1 and 2 into one cohesive document. (Note “� this is to be no more than 2 pages total) Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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