MKT 498 Week 4 Analysis of Marketing Communication Tools Paper Write a 1,050-word paper in which you include the following: Discuss at least three marketing communication tools currently used to market the product or service selected in the Week 2 Learning Team assignment. Evaluate the strengths and weaknesses of each communication tool currently used. Discuss three additional tools that can be used effectively to communicate with the target market. Justify your choices based on the target market, the competition, and the new, enhanced positioning. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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