Resources: Internet, student website, University Library Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items: · � Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment. · � Develop an international marketing strategy that addresses the following: o Product o Promotional strategy o Pricing strategy o Place o Channels of distribution o Modes of entry · � Create a marketing budget which includes proforma financial statements. · � Describe the implementation and control of the marketing plan. · � Timeline and milestones · � Monitoring process · � Review process · � Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan. Format your paper consistent with APA guidelines.
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