Resources: Internet, student website, University Library Utilize your selected company, product, and country. Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items: · � Describe the product or service and why it might be successful in your selected country. · � Provide the geographic description of the market. · � Conduct an environmental analysis that addresses the following: o Political risks o Legal environment o Economic analysis o Cultural analysis o Demand estimation · � Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions. · � Identify potential target markets in a global environment. · � Evaluate the market potential of targeted buyer and consumer segments. · � Conduct a competitive analysis”�SWOTT o Strengths o Weaknesses o Opportunities o Threats o Trends o Summarize Format your paper consistent with APA guidelines.
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