MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation

Final Advertising Campaign Presentation Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides. · In your presentation, you must present your advertising plan that includes the following: o Two sample creative executions for two of the media you selected o The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising o A list and explanation of how you must evaluate advertising campaign effectiveness including what monitoring and post-evaluation tools you plan to use. You must differentiate between the tools that you expect to use to evaluate your advertising results. o An analysis of the elements of your media plan and your rationale for what makes the plan effective o Budgets for the following: · Creative development · Media · Production · Other resources such as, freelance, photography, celebrity endorsement, product placement, talent, and so forth. Cite all sources consistent with APA guidelines.

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MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation