Advertising Plan and Creative Brief Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations. Resources: Virtual Organization found on student website, Internet, University Library Select one of the following target markets for Baderman Island: · Family vacations · Romantic getaways · Active leisure activities · Business conferences · Weekend escapes · Other, as assigned by faculty Obtain faculty approval for selected target market. Write a 1,400- to 1,750-word paper and creative brief in which you identify the role of advertising and the influence of advertising on your selected target market based on the overall marketing plan objective. · The paper must include: o Objectives statement o Support statement o Tone or brand character statement o Rational and emotional appeals o Brand personality or image of the product o The relationship between consumer behavior and your selected target markets o Special features of the product to match customer needs o Perceived strengths and weaknesses o Where and when these messages should be communicated o Style, approach, and tone of the campaign · The creative brief must include a one-page summary reflecting each of the elements of your paper for the CEO of Baderman Island. Format your paper consistent with APA guidelines.
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