MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4. Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service). Write a 700- to 1,050-word paper that includes the following: A description of the product or service for which you will be developing a promotional campaign The intended audience(s) for the product or service. Characteristics that make your product/service unique. Ideas about how to showcase the best qualities of your product/service to your intended audience. Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s). Promotional opportunities for this product/service within your client’s company. Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach. Two or three clearly stated objectives/goals for your campaign. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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