MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) MKT 438 Week 3 DQ 1 MKT 438 Week 3 DQ 2 MKT 438 Week 3 DQ 3 MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) MKT 438 Week 4 DQ 1 MKT 438 Week 4 DQ 2 MKT 438 Week 4 DQ 3 MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) MKT 438 Week 5 Final Exam MKT 438 Week 5 DQ 1 MKT 438 Week 5 DQ 2 MKT 438 Week 5 DQ 3
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