MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning to enter an international market (China) with different products. Using the following factors for your choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the rationale behind your choices. Entry Approach Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment. Shipping Methods Truck, Rail, Water, Air Level of Risk High, Medium, Low Client #1 Product: Candy Bars Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #2 Product: Golf Clubs Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #3 Product: Golf Balls Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #4 Product: Molding Machines Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer