MKT 230 Week 4 Assignment Target Market Strategy Presentation

Assignment: TargetMarket Strategy Presentation     Resource:  Ch. 7 in Marketing:Real People, Real Choices Select a new product or service  thatyouwould like to introduce to the marketplace. You use this same product  whencompleting your Final Project in Week Nine. Create a 7- to 12-slide Microsoft®  PowerPoint® presentation describing the market  segmentationand a target market strategy for the product you selected. Include  informationon the following points: Consumer demographics Consumer psychographics Consumer >haviors A segment profile   Include detailed speaker notes and  anAPA-formatted reference slide with your presentation. Post your  PowerPoint®presentation as an attachment inthe Assignments link of the ecampus.

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