Discussion Questions Consider a recent purchase that you or a family member hasmade. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item andlist three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle. Respond to a classmatewho describes a purchase that you have recently made; it does not have to be the same product described in your original answer. Was your purchasing decision based on the same influences as your classmates’? If so, provide additional examples of your influences. If not, describe what internal zctorsinfluenced you to make the same purchase. Think ofaproduct that you have seen advertised on television, a magazine, or on theradio. Describe the product and identify two external influences that mightlead a person to purchase the product: culture, subculture, social class, orgroup membership. Consider yourclassmates’ examples. Do you agree or disagree with their perceptionofexternal influences about the product they described?
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