Question 1 . Incorrect When marketing researchers consider sampling techniques, they are preparing to collect ____ data. . Question 2 . Incorrect Which of the following basic survey methods is the least expensive method if there is an adequate response rate? . Question 3 . Correct Marketers often begin the data collection phase of a research project by gathering secondary data. This type of information may come from both ____ and ____ sources. . Question 4 . Correct The final step in the marketing research process is . Question 5 . Correct Research that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ____ research. . Question 6 . Correct All the elements, individuals, or units of interest to researchers for a specific study are called the . Question 7 . Correct A survey question that requires a yes or no is called a . Question 8 . Correct Which step in the marketing research process follows collecting data? . Question 9 . Correct The two basic types of sampling that marketing researchers use are . Question 10 . Correct Marketing research is a process designed to gather information . Question 11 . Incorrect The buildup approach measure of sales potential . Question 12 . Correct The first step in the target market selection process is . Question 13 . Incorrect Age, rate of product use, location, and gender are all examples of common . Question 14 . Incorrect Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ____ markets. . Question 15 . Correct The final step in the target market selection process is . Question 16 . Correct The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is . Question 17 . Correct In an effort to forecast his firm’s sales for the coming year, Henry Thompson takes sales for the last three years and calculates a growth trend. Henry is employing which forecasting method? . Question 18 . Correct When a company has its sales forecasts prepared by management consultants, economists, or college professors, it is using a(n) . Question 19 . Correct A market in which a large proportion of customers have similar needs for a product is called a(n) ____ market. . Question 20 . Correct The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
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