Instructions � This quiz consists of 20 multiple choice questions and covers the material in Chapters 10, 12, 14, and 15. There are 5 questions per chapter. “� � � Question 1 When a firm uses a policy of naming each product differently, this strategy is called ____ branding. “� � � Question 2 The intangible products that most organizations use in their operations are called “� � � Question 3 Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer? “� � � Question 4 In which stage of the product life cycle do profits peak? “� � � Question 5 Products are classified as being business or consumer products according to the “� � � Question 6 The oldest form of exchange”�trading of products”�is known as “� � � Question 7 Generally, customers are most likely to rely on the price-quality association when “� � � Question 8 A price developed in the consumer’s mind through experience with the product is called a(n) “� � � Question 9 0 out of 6 points Monopolies usually keep their prices at a level that generate a reasonable, but not excessive, return primarily because “� � � Question 10 0 out of 6 points At the breakeven point, “� � � Question 11 What are the three primary tasks of order processing? “� � � Question 12 A single leader who controls and organizes a marketing channel is called a “� � � Question 13 What is the most expensive physical distribution function? “� � � Question 14 Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called “� � � Question 15 0 out of 6 points Which mode of transportation hauls more freight than any other? “� � � Question 16 The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called “� � � Question 17 A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a “� � � Question 18 A manufacturers’ outlet mall is most appropriately classified as a(n) “� � � Question 19 Which of the following is a common feature of a warehouse club? “� � � Question 20 Self-service, general merchandise stores such as Kmart are known as
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