Question 1: Why does the fall in the value of the Australian dollar against the U.S. dollar benefit Billabong? Question 2: Could the rise in the value of the Australian dollar that occurred in 2009 have been predicted? Question 3: What might Billabong had done in order to better protect itself against the unanticipated rise in the value of the Australian dollar that occurred in 2009? Question 4: The Australian dollar continued to rise by another 20% against the U.S. dollar in between 2010 and 2012. How would this have affected Billabong? Is there anything that Billabong might have done to limit its long-term economic exposure to changes in the value of the currency in its largest export market? What other actions could have Billabong taken to limit its long-term economic exposure to changes in the value of the currency in its largest export market?
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