Submit your Role of Marketing Paper to the facilitator. Use the organization you selected in your Organizational Chart and Presentation. Prepare a 1,050- to 1,400-word paper in which you examine the role of marketing in the organization. What is your organization doing to bring in new customers and retain existing ones? Which of the four P’s of marketing must be emphasized? Why? Provide supporting facts from at least two resources. This assignment is due in Week Three. Format your paper consistent with APA guidelines. Please provide at least three (3) references to support your discussion. Submit completed assignment to assignment link.
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