Each student will develop and submit a marketing plan for an individual product or service offering associated with the health care industry. You are presenting to a group of potential investors or senior managers so insure your presentation is compelling and interesting enough to be convincing. There are many examples on the web of how to complete a marketing plan so the decision as to which format to use is yours. The marketing plan will use powerpoint slides as the presentation vehicle and the slides are to include notes pages for each slide. A separate audio presentation summary of the information is also required. Presentation length is 10-slides. Make sure you synthesize the information for the reader. References must be cited within the presentation – make the print so they can be easily read.
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