Marketing North American Consumer Trends – Mintel White Paper

 

Marketing North American Consumer Trends – Mintel White Paper

Lindsay Kolowich (2018) of Hubspot defines a White Paper as “a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution” (para. 5).

I have selected to do a white paper on North American Consumer Trends – I will upload the necessary pdf of these trends that you can write the paper on.

Read this report, then craft a three page white paper about the geographic region you selected. You will be expected to share insights from the report (remember to use in-text citations for anything that is not your own words), and discuss how these trends might affect marketers in the region, or globally.