Q2. For each of the three scenarios below, categorize the demand for bulk-breaking, spatial convenience, waiting/delivery time, and assortment/variety as “High,” “Medium,” or “Low.” In each case, explain your answers.

a. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before, and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city. She is too poor to own a car, but has a bit of extra money for a small luxury.

b. A manufacturer uses a particular industrial chemical in one of its large-scale production processes and needs to buy more of this chemical. The rest of the raw materials for its plant operations are delivered in a “just in time” fashion

Q2. For each of the three scenarios below, categorize the demand for bulk-breaking, spatial convenience, waiting/delivery time, and assortment/variety as “High,” “Medium,” or “Low.” In each case, explain your answers.

a. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before, and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city. She is too poor to own a car, but has a bit of extra money for a small luxury.

b. A manufacturer uses a particular industrial chemical in one of its large-scale production processes and needs to buy more of this chemical. The rest of the raw materials for its plant operations are delivered in a “just in time” fashion