Marketing Case Problem “Amazon.com Inc.: Where to Next?”

Case Problem “Amazon.com Inc.: Where to Next?”

Read: Case Problem “Amazon.com, Inc.”, Case MH0053, May 25, 2017

Prepare a Managerial Report* structured as follows:

Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Expected length of Assignment 1: 5- 6 pages APA format, excluding cover page, table of contents, and appendices

Task 1-2: Describe the business model of Amazon.com as of the end of the case (spring 2017)

Task 1-3: What is Amazon’s core competency?

Task 1-4: Which of its competitors does Bezos need to pay most attention to, and why?

Task 1-5: Where to Next?

INSTRUCTIONS: How to write a managerial report: Skill Development Guide-Writing a Formal Report.pdf
https://learn.bu.edu/bbcswebdav/pid-6188291-dt-content-rid-23082602_1/courses/18fallmetad715_b1/Skill%20Development%20Guide-Writing%20a%20Formal%20Report.pdf

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