Marketing Assignment, gracenote Problem definition & research objectives

add some Problem definition & research objectives in ” grace note ” document .
after reading all the attachment
the main project we r focus on is all in the ‘berkeley radio research ”
so we are going to do some research with grace note in this term.

 

–        Set up meeting to go visit offices, with Demo

 

Group Problem Definition & Research Objectives

 

Management Problem or Opportunity

 

Tai’s Suggestion: Gracenote is a leading entertainment data and technology Company with more than 20 years of history. Gracenote provides media data and music services to consumer electronic companies, automakers, media companies and cable and satellite operators all over the planet. Gracenote helps connect people with the entertainment they love most. They create, collect and organize detailed information about TV shows,
sports, movies and music
, all on a highly scalable platform that serves billions every month.

 

The Company is working on a new product that will be offered to automakers.  The new product – Smart Radio Solution – will provide drivers the possibility to search for radio stations based on their categories and also allow them to keep listening to their favorite radio stations even when the broadcasted tuning network is out of range, through streaming.

 

Gracenote has over 120 million cars with its products. Since automakers sells cars all over the world, the target market is multicultural.

 

Gracenote thinks that automakers are working hard to provide personalized products to its customers and are also constantly worried about drivers’ safety.

 

Given that, Gracenote  would like to validate if:

Drivers (automakers’ customers) think that radio format is not user friendly?

Drivers would like to have a radio smart product that will allow them to find a radio easily based on categories, type of music, mood?

Would that new product/feature influence a customer buying decision?  Would a driver be willing to pay more for a car that offers that product?