International Trade

Brief:

Choose one multinational company (MNC) with manufacturing activities with any nationality. This MNC can be small, medium, large or very large from any country. This company can be famous or unknown, but the information about this MNC shoulf be publicly available in English. Collect required data about this company from valid sources such as the company’s annual reports, the company’s press release, the company’s website, industry databases, academic case studies, market research reports or news by reliable broadcasters. You can focus on International Trade activities of this MNC either in one foreign country or more than one countries. Use this data about the company to discuss the company’s:

1. Export/Import activities/strategies
2. Possible International Licencing or Franchising activities/strategies
3. International Marketing activities/strategies
4. International Supply Chain strategies/activities and
5. International Manufacturing Strategies/activities

You need to enrich these factual data from the company with relevant theoretical discussions (Export/Import theories, Licensing/Franchising theories, Marketing theories, Supply Chain theories, and Manufacturing theories). For example, you should discuss what theory says about the possible alternative international manufacturing strategies, then provide evidence from the company to show which of these strategies are actually being used in this company. You should talk about the advantages of the strategies (Export/Import strategies, Licensing/Franchising Strategies, Marketing Strategies, Supply Chain Strategies and Manufacturing Strategies) that the company uses at the moment. You may propose new strategies if you think the company could select better strategies than its current strategies. If for instance, this MNC does not have any international Licencing or Franchising activities/strategies, do you recommend to this company to have some international Licencing or Franchising activities/strategies? Why?

 

 

Essay Structure

• Introduction:

In one paragraph say what are you going to discuss in your work. You may mention the list of main headings would be discussed in your work.

• Background to the chosen company:

Briefly talk about what your chosen company does and why you selected this company. You may provide some graphs or/and tables to show the company’s market share and position. Indicate in how many countries this company do business.

• Export/Import activities/strategies:

Start with the theoretical discussions. According to different scholars, what are the possible ‘export/import activities/strategies’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘export/import activities/strategies’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• Possible International Licensing or Franchising activities/strategies:

Begin your argument with the alternative ‘international licencing or franchising activities/strategies’ that are available for any MNC. A table or graph would be a useful tool to illustrate these alternative strategies/activities. If your chosen company does not have any international licensing or franchising, do you recommend to this company to have some international licencing or franchising activities/strategies? Why? If this company has one or some of the licencing or franchising strategies, use your collected data about the company to indicate what ‘international licencing/franchising strategies, use your collected data about the company to indicate what ‘international licencing or franchising activities/strategies’ are being used in this company. Do you think these current strategies in this company are effective? Why? Do you think these current strategies in this company are effective? Why? Do you think this company use better (more effective) strategies? Why?

• International Marketing activities/strategies:

Commence your debate by talking about relevant theories. From perspectives of varied researchers, what are the available ‘international marketing activities/strategies’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘international marketing activities/strategies’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• International Supply Chain strategies/activities:

Start with the theoretical discussions. According to different scholars, what are the possible ‘international supply chain strategies/activities’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘international supply chain strategies/activities’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• International Manufacturing Strategies/Activities:

Begin with theoretical discussions. According to different scholars, what are the alternative ‘international manufacturing strategies/activities’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘international manufacturing strategies/activities’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• Conclusion:

Summarise your findings and suggestions in one or two paragraphs

• References: 20 References

Harvard Referencing only.

 

 

Important Issues about the essay:

1. Have at least 3 citation in each paragraph, for example: According to Porter (1990)
2. Have multiple citations (ABoutalebi, 2016; Smith, 2015; Zhong, 2013)
3. Have citations from top academic journals
4. Use graphs and tables in your discussions
5. Try going beyond description of theories or the company’s strategies. Analyse and criticise the theories or the company’s strategies by finding their weaknesses.
6. Try not to rely solely on your personal opinion in criticising the theories. Find the criticism made by scholars regarding your mentioned theory, then you can add your perspective to these criticism.

International Trade

Brief:

Choose one multinational company (MNC) with manufacturing activities with any nationality. This MNC can be small, medium, large or very large from any country. This company can be famous or unknown, but the information about this MNC shoulf be publicly available in English. Collect required data about this company from valid sources such as the company’s annual reports, the company’s press release, the company’s website, industry databases, academic case studies, market research reports or news by reliable broadcasters. You can focus on International Trade activities of this MNC either in one foreign country or more than one countries. Use this data about the company to discuss the company’s:

1. Export/Import activities/strategies
2. Possible International Licencing or Franchising activities/strategies
3. International Marketing activities/strategies
4. International Supply Chain strategies/activities and
5. International Manufacturing Strategies/activities

You need to enrich these factual data from the company with relevant theoretical discussions (Export/Import theories, Licensing/Franchising theories, Marketing theories, Supply Chain theories, and Manufacturing theories). For example, you should discuss what theory says about the possible alternative international manufacturing strategies, then provide evidence from the company to show which of these strategies are actually being used in this company. You should talk about the advantages of the strategies (Export/Import strategies, Licensing/Franchising Strategies, Marketing Strategies, Supply Chain Strategies and Manufacturing Strategies) that the company uses at the moment. You may propose new strategies if you think the company could select better strategies than its current strategies. If for instance, this MNC does not have any international Licencing or Franchising activities/strategies, do you recommend to this company to have some international Licencing or Franchising activities/strategies? Why?

 

 

Essay Structure

• Introduction:

In one paragraph say what are you going to discuss in your work. You may mention the list of main headings would be discussed in your work.

• Background to the chosen company:

Briefly talk about what your chosen company does and why you selected this company. You may provide some graphs or/and tables to show the company’s market share and position. Indicate in how many countries this company do business.

• Export/Import activities/strategies:

Start with the theoretical discussions. According to different scholars, what are the possible ‘export/import activities/strategies’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘export/import activities/strategies’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• Possible International Licensing or Franchising activities/strategies:

Begin your argument with the alternative ‘international licencing or franchising activities/strategies’ that are available for any MNC. A table or graph would be a useful tool to illustrate these alternative strategies/activities. If your chosen company does not have any international licensing or franchising, do you recommend to this company to have some international licencing or franchising activities/strategies? Why? If this company has one or some of the licencing or franchising strategies, use your collected data about the company to indicate what ‘international licencing/franchising strategies, use your collected data about the company to indicate what ‘international licencing or franchising activities/strategies’ are being used in this company. Do you think these current strategies in this company are effective? Why? Do you think these current strategies in this company are effective? Why? Do you think this company use better (more effective) strategies? Why?

• International Marketing activities/strategies:

Commence your debate by talking about relevant theories. From perspectives of varied researchers, what are the available ‘international marketing activities/strategies’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘international marketing activities/strategies’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• International Supply Chain strategies/activities:

Start with the theoretical discussions. According to different scholars, what are the possible ‘international supply chain strategies/activities’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘international supply chain strategies/activities’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• International Manufacturing Strategies/Activities:

Begin with theoretical discussions. According to different scholars, what are the alternative ‘international manufacturing strategies/activities’ that an MNC can use? You may use a table or graph to demonstrate these possible strategies/activities. Then use your collected data about your chosen MNC to show what ‘international manufacturing strategies/activities’ are being used by this company. Do you think these current strategies in this company are effective? Why? Do you think this company could use better (more effective) strategies? Why?

• Conclusion:

Summarise your findings and suggestions in one or two paragraphs

• References: 20 References

Harvard Referencing only.

 

 

Important Issues about the essay:

1. Have at least 3 citation in each paragraph, for example: According to Porter (1990)
2. Have multiple citations (ABoutalebi, 2016; Smith, 2015; Zhong, 2013)
3. Have citations from top academic journals
4. Use graphs and tables in your discussions
5. Try going beyond description of theories or the company’s strategies. Analyse and criticise the theories or the company’s strategies by finding their weaknesses.
6. Try not to rely solely on your personal opinion in criticising the theories. Find the criticism made by scholars regarding your mentioned theory, then you can add your perspective to these criticism.