International Media Advertisement

The international media advertisement assignment is a creative way of analyzing how advertisements in other countries are similar and/or different to those in the United States. For example, you can select advertisements for perfumes, clothing line, food, cars etc. The advertisement has to be within the last year. Students are asked to either look at a video or a 2-dimensional advertisement (ex. Billboards/ magazine ads) from another country, and by utilizing the material covered in class, are asked to respond to the questions listed below. Both video and 2D documentation of the advertisement are to be posted in your discussion board. You are also welcome to provide a working link to the advertisement, if you have difficulties posting the actual image or video. Students are asked to make at least two references to the textbook as a way of connecting with ideas.

Text book: Women in Culture: An Intersectional Anthology for Gender and Women?s Studies. Second Edition. Edited by Bonnie Kime Scott, Susan E. Cayleff, Anne Donadey and Irene Lara. 2017. (Available on Amazon in paperback and Kindle edition)

Please make sure that you follow the rubric posted on Blackboard and your descriptions follow proper MLA formatting. Please be sure to provide proper MLA citations/ sources from the book. Your explanations of the advertisement should not exceed 300 words. Please limit the writing between 250- 300 words (Not including works cited).

Give an explanation of the advertisement, and why you selected the particular advertisement.
Relating to the coursework, what do you like and dislike about the advertisement. (This could mean that you may have to identify what you see as a success strategy and what is a problem you identify with, and why?)
How are issues regarding race, identity, sex, gender, dis/ability, ageism addressed and projected?
If you were to re-create the same advertisement, what changes would you make to it and why?