The Action Programs section of a marketing plan basically serves as a detailed promotions “to do” list.

In this section, please describe in 2-3 pages, four or more specific marketing, advertising, or promotion programs that your company will participate in during the first six months to achieve success in promoting your new product. Include the following:

What each program is. Define what will be done – and why. Here you describe the program, stating your objective. You then describe the results you expect for the company from the program. (This is the “why” or rationale for including it in your Action Plans in terms of how it will help your marketing plan). When the program will be done. Who will accomplish the program. Cost of the program.

The one element you don’t yet include in your Action Programs here is how each program will be carried out. The how of each program (tactics) will be added later to this document in Module 11 when you develop your “Implementation Plan.

The Action Programs section of a marketing plan basically serves as a detailed promotions “to do” list.

In this section, please describe in 2-3 pages, four or more specific marketing, advertising, or promotion programs that your company will participate in during the first six months to achieve success in promoting your new product. Include the following:

What each program is. Define what will be done – and why. Here you describe the program, stating your objective. You then describe the results you expect for the company from the program. (This is the “why” or rationale for including it in your Action Plans in terms of how it will help your marketing plan). When the program will be done. Who will accomplish the program. Cost of the program.

The one element you don’t yet include in your Action Programs here is how each program will be carried out. The how of each program (tactics) will be added later to this document in Module 11 when you develop your “Implementation Plan.