Question 1 � � � � In the CCDV (create, communicate and deliver value) formulation, creating value is related to which element(s) of the marketing mix? � � “� � � Question 2 � � � A person who presents medical information from the Internet to a physician is an example of today’s: � � “� � � Question 3 � � � In the CCDV (create, communicate and deliver value) formulation, communicating value is related to which element(s) of the marketing mix? “� � Question 4 � � � Value is the fundamental concept underlying modern marketing and must be perceived as such by: “� � Question 5 � � � What does the marketing skill of distribution require? � � � � � � “� � � Question 6 � � � In addition to orchestrating marketing activities, the Vice-President of marketing: � � � � � � � “� � � Question 7 � � � The results of a focus group conducted to gather consumer reaction to a product or proposal are an example of: � � “� � � Question 8 � � � What is the first marketing question a health care organization must ask? � � “� � � Question 9 � � � The purpose of the “modern marketer”� begins with: � � � � � � � � “� � � Question 10 � � What are the functions of a marketer on a product design team? � � � � � � “� � � Question 11 � � For a consumer to be interested in an offering, the 4As must be present. The consumer must be aware of the product, find it acceptable, available at the right time and: � � “� � � Question 12 � � The traditional 4Ps in the marketing mix are product, price, promotion and: “� � � Question 13 � � As a general rule, marketing takes place when at least one party to a potential transaction thinks about how to achieve: � � “� � � Question 14 � � A hospital that encourages customers to perceive it as having the best patient services is demonstrating: “� � � Question 15 � � The use of incentives to stimulate trial or purchase of a product or services is which marketing skill? � � “� � � Question 16 � � � � All parties that have an interest in the funding, development, delivery and receipt of health care services are called: � � � � � � � � “� � � Question 17 � � Commitment, funding and ongoing resources are critical aspects of: “� � Question 18 � � Roads to get to needy populations and information systems that log medical records are examples of: � � “� � � Question 19 � � The level of service, use of medical technology and the site of service are aspects of the: “� � � Question 20 � � In a decentralized health care system, where does most of the power to make decisions about payment for products or services reside? “� � � Question 21 � � With respect to health care, a customer is a person who: “� � � Question 22 � � Pharmaceutical companies are part of which set of stakeholders? � � “� � � Question 23 � � What economic model of a health care system favors private insurance? “� � � Question 24 � � Physical activity levels, tobacco use and obesity are examples of: “� � Question 25 � � Whether or not to use a product or service is a component of which determinant of cost? � � “� � � Question 26 � � What is the greatest determinant of a country’s health care expenditure? � “� � � Question 27 � � A health care portability law ensures that: � � � � � “� � � Question 28 � � The trade-off analysis model used in the health care industry states that a successful company: � � � “� � � Question 29 � � According to the textbook, the U. S. health care system places emphasis on: � � � � “� � � Question 30 � � What characteristic usually forms a first impression about a facility?
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