HSA 305 Quiz 3 Chp 5 and 6

Question 1 � � �   � � � “Users” are a subset of: � � � � � � � � �   � � � � � � � � � � � �   “� � �   Question 2 � � �   � � � What is business strategy? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 3 � � �   � � � Resources and capabilities represent which facet of the SWOT analysis? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 4 � � �   � � � What is the central instrument for directing and coordinating an organization’s resources to achieve objectives? � � � � � � � � �   � � � � � �   � � � � � � � � � “� � �   Question 5 � � �   � � � In Porter’s value chain model, outbound logistics refer to: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 6 � � �   � � � A company that uses the competition’s performance standards as a yardstick against which to measure its own performance is practicing: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 7   � �      � � � What is meant by an organization’s distinctive competencies? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 8 � � �   � � � To deliver health care value, what must be in the mix? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 9 � � �   � � � The core purpose for an organization’s existence is usually contained in its: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 10 � � �   � � � Goals should be set: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 11 � � �   � � � If a product’s quality can be evaluated from its use, that product is called a(n): � � � � � � � � �   � � � � � � � � �   “� � �   Question 12 � � �   � � � Identifying a group of current or potential customers with similar characteristics is: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 13 � � �   � � � Strategic planning starts with: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 14 � � �   � � � The degree to which substitutes are a threat depends on: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 15   � � �   � � � Firms compete through their products/services, promotions and access. These represent which of Porter’s Five Forces? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 16 � � �   � � � In F. Herzberg’s theory of motivation, what must be present to motivate a purchase? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 17 � � �   � � � The most influential information about a product comes from: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 18 � � �   � � � What is the “�heightened attention’ level of information gathering? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 19 � � �   � � � What is a characteristic that distinguishes the institutional market? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 20   � �      � � � “How and where information gets into memory”� is the definition of: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 21 � � �   � � � What is a relationship in which a supplier agrees to resupply the buyer from stock as needed over a length of time? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 22   � �      � � � Business marketers need to reach decision makers. Larger sellers generally use multilevel indepth selling, while smaller sellers: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 23 � � �   � � � The first step in the five stage buying decision model is: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 24 � � �   � � � What is product value analysis? � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 25   � �      � � � People who influence the buying decision by defining specifications or evaluating alternatives are called: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 26   � � �   � � � One factor that can intervene between a purchase intention and a purchase decision is: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 27   � � �   � � � The recognition of a personal health behavior threat is affected by one’s general health values, belief about one’s vulnerability to the threat and: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 28   � � �   � � � Cognitive dissonance theory asserts that almost every purchase is likely to lead to: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 29 � � �   � � � A supplier that promises a savings if an institution increases its purchases, refunding the difference if the savings fall short, but splitting any additional savings with the customer is practicing: � � � � � � � � �   � � � � � �   � � � � � � � � �   “� � �   Question 30 � � �   � � � “Changes in an individual’s behavior arising from experience”� is the definition of:

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