The results of a focus group conducted to gather consumer reaction to a product or proposal are an example of: � � � � � � � � � � � � � � � � � � � � “� � � Question 2 � � � � � � What does the marketing skill of distribution require? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 3 � � � � � � The purpose of the “modern marketer”� begins with: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 4 � � � � � � The traditional 4Ps in the marketing mix are product, price, promotion and: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 5 � � � � � � Designing messages, choosing media and evaluating outcomes of marketing efforts are aspects of which marketing skill? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 6 � � � � � � The use of incentives to stimulate trial or purchase of a product or services is which marketing skill? � � � � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 7 � � � � � � A person who presents medical information from the Internet to a physician is an example of today’s: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 8 � � � � � � A hospital that encourages customers to perceive it as having the best patient services is demonstrating: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 9 � � � � � � Value is the fundamental concept underlying modern marketing and must be perceived as such by: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 10 � � � � � � What is the first marketing question a health care organization must ask? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 11 � � � � � � What are the functions of a marketer on a product design team? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 12 � � � � � � As a general rule, marketing takes place when at least one party to a potential transaction thinks about how to achieve: � � � � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 13 � � � � � � For a consumer to be interested in an offering, the 4As must be present. The consumer must be aware of the product, find it acceptable, available at the right time and: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 14 � � � � � � In addition to orchestrating marketing activities, the Vice-President of marketing: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 15 � � � � � � “Determine the 4Ps”� is which step in a robust model of marketing strategy? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 16 � � � � � � A state law mandating that health insurance companies offer certain benefits to members is an example of what influence on benefits coverage? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 17 � � � � � � Strategy considers ways of handling major issues that must be dealt with now or in the future by providing a framework for making: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 18 � � � � � � The trade-off analysis model used in the health care industry states that a successful company: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 19 � � � � � � Availability, infrastructure and sustainability refer to which aspect of the trade-off model? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 20 � � � � � � What is the preferred World Health Organization (WHO) definition of health? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 21 � � � � � � In the formula, cost = f (P,V,I), where cost is a function of price, volume and intensity, volume refers to the: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 22 � � � � � � In the U. S., licensing of medical professionals resides at what level? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 23 � � � � � � Amenities, service and technical components comprise which dimension of health care? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 24 � � � � � � What is the greatest determinant of a country’s health care expenditure? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 25 � � � � � � A health care portability law ensures that: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 26 � � � � � � What economic model of a health care system favors private insurance? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 27 � � � � � � Commitment, funding and ongoing resources are critical aspects of: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 28 � � � � � � Physical activity levels, tobacco use and obesity are examples of: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 29 � � � � � � Roads to get to needy populations and information systems that log medical records are examples of: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 30 � � � � � � What is cost shifting in relation to the pricing of health care products and services?The results of a focus group conducted to gather consumer reaction to a product or proposal are an example of: � � � � � � � � � � � � � � � � � � � � “� � � Question 2 � � � � � � What does the marketing skill of distribution require? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 3 � � � � � � The purpose of the “modern marketer”� begins with: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 4 � � � � � � The traditional 4Ps in the marketing mix are product, price, promotion and: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 5 � � � � � � Designing messages, choosing media and evaluating outcomes of marketing efforts are aspects of which marketing skill? � � � � � � � � � � � � � � � � &n
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