Unit 4 Assignment Rubric Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan guide found in Doc Sharing, complete and submit the following components of your Marketing Plan. Unit 4: Marketing Plan “� Developing Strong Brands 3.5 Positioning (refer to Chapters 9 and 10 of your Kotler text) ? Describe how your product/service meets the need(s) of your target market segments. ? Describe how you are different from your key competition. What is the most distinguishing feature of your new product? 3.6 Strategies: Skip this Section. 3.7 Marketing Mix (refer to Chapters 12, 14
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