1. Choose a company of interest to you. Macdonald’s
2. Review the company’s mission, marketing objectives, and marketing efforts.
3. Develop a 7 minute PowerPoint presentation in which you highlight a) the company’s mission and strategic marketing objectives, b) the company’s SWOT analysis. c) the company’s 4 P’s, d) a review of the success/failure of the company’s 4 P strategy, E) your recommendations for marketing improvements.
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