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1.Introduction (400 words)
a. Definition of Blue-sky , Sandpit and selection process to ensure viability aligning to Organisation s key metrics
b. Creative thinkers challenges to focus upon viable business opportunities
2.Creativity Pros & Cons in Start-ups & new firms ( Pros & Cons need to be 50/50) (900 words)
3.Creativity Pros & Cons in Research organizations ( Pros & Cons need to be 50/50) (900 words)
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