Resource: University material: Dissertation Criteria and Rating Scale Write a 1,400- to 2,450-word paper, analyzing the effect of the issue on consumers and health care organizations’ marketing and propose how the issue could be studied. Include the following information: Background: Discussion about why the research issue is of important social concern or theoretical interest Problem: Inclusion of a clear statement identifying the need to study the issue and statistics documenting the issue’s scope with credible research published in the last 5 years Significance General significance: Discussion about the importance of studying the issue as well as the contribution your research may make to current and future studies Leadership significance: Discussion about how studying the issue may add to the body of leadership knowledge and literature Research Questions: One or two broad, open-ended questions for the proposed study that examine the issue, avoiding dichotomous research questions Research Recommendations Research Method: Identification and defense of a suggested quantitative, qualitative, or mixed method for the proposed study Research Design: Identification and defense of phenomenological, ethnographic, descriptive, exploratory, or correlational research design for the proposed study Sample: Identification and defense of an appropriate sample for the proposed study Conclusion
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