OPIC: Vail Ski Resort in Colorado
b. Remember STP: Segmenting, Targeting & Positioning!
i. Clearly understand consumer purchase decision & key influences
ii. Consider the “Black box?? consumer concept— many variables may go into the
purchase behavior and decision, but only one output seen (buy or not buy)
iii. How will you “segment?? your consumers? Based on what?
c. Market Size
i. Based on info from situation analysis, what is potential “size?? of your target market?
ii. Growth, demand trends, potential number of people
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OPIC: Vail Ski Resort in Colorado
b. Remember STP: Segmenting, Targeting & Positioning!
i. Clearly understand consumer purchase decision & key influences
ii. Consider the “Black box?? consumer concept— many variables may go into the
purchase behavior and decision, but only one output seen (buy or not buy)
iii. How will you “segment?? your consumers? Based on what?
c. Market Size
i. Based on info from situation analysis, what is potential “size?? of your target market?
ii. Growth, demand trends, potential number of people
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer