Communication Strategic Plan For this task you will work individually on a strategic plan. Your strategic plan should illustrate an ability to research, analyse and interpret a communication scenario as well as offer creative and insightful planning recommendations in an appropriate format. Please refer to the resources section below for additional documents that will be useful, including an Assessment Structure and Format guide which sets out details of what to include in your plan.

For this task you will work individually on a strategic plan.

Your strategic plan should illustrate an ability to research, analyse and interpret a communication scenario as well as offer creative and insightful planning recommendations in an appropriate format.

Please refer to the resources section below for additional documents that will be useful, including an Assessment Structure and Format guide which sets out details of what to include in your plan.

Scenario: Facebook – earning back trust

Your success will depend on three things:

Your application of concepts and theories from the course, paying attention to the details and nuances in each step
Your ability to research the organisation, current industry situation, and publics
Creativity in providing a realistic, yet creative, strategic plan
You can draw on media coverage; organisation websites and online commentary; organisation publications; industry/sector information; and academic textbooks and journal articles.

You should also make sure that you include a balance of suitably scholarly references.

I will upload all necessary documents. thanks