how they can (Low cost strategy, differentiation etc.) to gain competitive advantage??? with evicence from the case
2- the five force of Porter( evicence from the case)
3- identifying, analyzing and appraising a firm���s resources and capabilities, and understanding how they can be developed competencies to sustain competitive advantage ( evicence from the case)
4- Corporate strategy: Portfolio management & diversification.defining the scope of the firms as well as the conditions under which diversification can create value( evicence from the case)
5-the role of business innovation in creating and sustaining competitive advantage
6-Diamond Framework
7-Key Successful Factors
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