Business Work out a comparative strategic analysis on a startup of Zenefits

Business Work out a comparative strategic analysis on a startup of Zenefits.

Final paper descriptions
Work out a comparative strategic analysis on a startup of your choice ( Zenefits). Use the concepts, tools, and models from the lectures.
Structure and content requirements
The content should consist of the following three parts:
• Introduction based on the current market situation (i.e PEST(EL) analysis
• Main analysis (incl. Value net / Porter and value chain)
• Discussion and reflection (incl. SWOT)
Your elaboration should show that you understand the concept of strategic management and that you are able to apply them in practice in a new company/ startup setting.
Formal requirements
Scope-approx. 10 pages content (plus indices and tables but including illustrations), DIN A4, font `Àrial’’ or comparable, size 12 pt, line spacing 1,5, frames 2,5 cm and left 3 cm standard of scientific writing. Do not forget a cover, all indices, and tables page numbers, correct quotation of sources. Consider a thorough literature review

Extremely important
1. Intro-> startup (history, who invented it plus Stakeholder/ PEST(EL)
2. The main analysis-> value net (Porter’s 5 forces plus the other two: complementary and Regulative), value chain (should be explained shortly and plus point if you put your own value chain of the chosen company.
3. Conclusion -> SWOT (how do we combine e.g strength and opportunity strategies, weakness and opportunity strategies, Strength and threat strategies, weakness and threat strategies.
Finally a closing statement.

Concepts, tools, and models from the lecture were corporate strategy, strategic business unit SBU, Strategic business areas (SBA), core competence VRIO, competitive strategy eg. Porter’s 5 forces, Stakeholders analysis, Corporate social responsibility, PEST analysis, SWOT analysis, Portfolio analysis BCG matrix, Value chain analysis -> Blue ocean strategies.